tells the story of Bob Mizer, the pioneering founder of the Athletic
Model Guild, a company which produced still photographs and short
films extolling the beauty and chiseled physiques of men. The story
follows Mizer, who teamed up with his mother in 1945 to film his
beefy star-wannabes around his sun-drenched pool. It is here that
Neil, a naive, right-off-the-bus teen is lured into using his
handsome looks to become a model. The wide-eyed Neil soon learns
about the world of sex and prostitution. But a police raid and
ensuing criminal trial soon threaten both of the men's worlds.
Interspersed with the story are rare archival footage and interviews
with former co-workers, customers and models.